Money Heist
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Money Heist is an international phenomenon that truly took the world by surprise. We can’t get enough of Money Heist’s intricately planned heists, enthralling dramatic performances, and non-stop action.
Yet Money Heist’s beginning didn’t go according to plan and in its first season run, on Spanish TV, the show’s creators were certain it was going to be cancelled and that would be it. Perish the thought! But fortunately for the rest of the world, Netflix saw potential in Money Heist and scooped it up as part of their international content. Little did they know that soon, Money Heist would be the most viewed Netflix show in six countries.
Here is the story of Money Heist’s rise to glory and how Netflix became its knight in shining armor.
Humble beginnings
Money Heist – otherwise known La Casa de Papel – debuted on the Spanish broadcaster, Antena 3, in 2017. At first its start was promising as Money Heist drew record audience numbers for the first few episodes. Then people lost interest and things were not looking good for future seasons.
Money Heist screenwriter Javier Gómez Santander even noted when asked about the show’s start “Success? No, La Casa de Papel was a failure. Contrary to what it seems, the life of the series is a story of failure, Antena 3 cut the number of planned chapters.”
Santander & show creator, Alex Pina, mourned for Money Heist as they believed their show had more to offer than being cancelled before its time. But it looked like there was no hope and
Santander even mentions he was already on the lookout for new projects.
netflix decided to add Money Heist to its library on Netflix Spain in late 2017 and bought the show for two dollars. Yes, you read that right – dos dolares. Netflix put Money Heist on its site without any promotion and made the brilliant move of dropping the first two seasons together. Within two weeks people had sniffed it out and binged every last episode. It took only four months for Money Heist to then grow into a worldwide hit. The creators were stunned by the reception and even more shocked when Netflix signed a global deal with them, ordered more seasons of Money Heist, and increased the show’s budget.
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